My Thoughts
I’ve been fortunate to have the experience of successfully scaling generative AI in a large global enterprise marketing and comms department. Below are insights from the journey and my perspectives on what (and how) marcom departments need to change if they are going to realize the real value of gen AI.
At Writer’s AI Leaders Forum in NYC, I shared a bit on Accenture’s gen AI journey in marketing & communications
A gen AI conversation ranging from productivity to creativity.
A 2-part conversation I participated in on the value of gen AI with host Teresa Tung, SMD of Data & AI at Accenture and May Habib, Co-founder and CEO of Writer.com
Topics covered: impact on trust, accuracy, legal, and transparent as part of a trustworthy reinvention of businesses and their processes.